More than 11 million users are posting on LinkedIn in 2024, but only about 1% will reach the topmost positions in terms of reach, engagement, branding, and leads generated. This is because social media platforms like LinkedIn highly depend on 1 factor that is difficult to maintain – consistency.

Consistency in the world of LinkedIn posting can be defined as sticking to the same time and same days of the week every time you post. That is primary; whether you post every other day or only twice a week is secondary.

But how do you choose that “time”? Before we answer this question, there are 2 more important questions to be asked.

Is The “Best Time To Post On LinkedIn” A Myth?

A lot of LinkedIn users ask if there really are “best times” to post on LinkedIn, or if this is merely a myth.

Simply put, it is not. LinkedIn, just like any other social media platform, runs on an algorithm. And algorithms love repetition.

If you perform the same act regularly enough around the same time, then over a few weeks, the algorithm will become trained enough to support your posts at that time. Now, imagine thousands of users posting at some common time during the day. This would imply that the LinkedIn algorithm is going to be most effective and supportive at that time.

That would be the ideal posting time.

How does this work, though?

The “best” days and time to post on LinkedIn aren’t the same for everyone, but this data does remain constant across industries or niches. This is because as humans, we often think in a like-minded manner to our peers belonging to the same line of work. Most doctors might consider the early morning window of around 7:00 am for LinkedIn. Professionals in the education domain might prefer 10:00 am as a better choice.

The best times to post on LinkedIn reflect those parts of the day when your target audience or preferred engagers are active. These windows of time are when you can attract the most eyeballs and ensure that your content gets the attention it deserves, organically. In fact, it’s not just humans that justify this data point of “best” and “worst” times to post on LinkedIn in 2024 - it’s the LinkedIn algorithm itself. The algorithm boosts your content in these hyperactive time slots.

That’s double the strength of LinkedIn for promoting your post.

Should I Post Every Single Day On LinkedIn?

Posting regularly on LinkedIn will prove to be a good habit to follow. But posting regularly does not mean posting every single day. It means posting often, at equal intervals. For example, if you have a LinkedIn management team handling your account, you can try reaching a mark of about 20-22 posts in a month, excluding weekends. Such regularity will keep you reputationally relevant on the platform.

However, posting every day on LinkedIn is not a good strategy if you are doing all the work yourself.

If you’re a CEO, there are a million other high-value tasks that you can give your time and attention to that will generate 10x higher direct returns than LinkedIn will, with a higher rate of guarantee. 

As an executive, posting at the best time on LinkedIn about 3 times a week works well. You stay active enough on the platform and stay visible to your ICP.

Best Time To Post On LinkedIn [Updated As Of March 2024] - Weekly Analysis

Remember that these times are with respect to your local time assuming that your business and your ICP belong to the same timezone. If there is an exception, for example, if you are a business operating in Australia but catering to clients in the US, then it’s best you consider these below timings to be US local time zones. This way, you will be able to reach out to your target audience when they are most active.

Monday:

11:00 am

Mondays start fresh yet hectic. Business has been waiting since Friday, and when the clock strikes 9 on Monday, it all comes pouring in.

That’s why most businesses prefer to check their LinkedIn feeds a bit later during the morning.

This is why data also shows that 11:00 am is the best time to post on LinkedIn on Monday. It is the most effective time for your post to reach a large audience. More importantly, the right audience.

‍Tuesday:

7:00 am

Because the week’s already begun and the pipeline’s already flowing, professional minds are going to be attacking their workloads on Tuesday. This means that social media can take a back seat. That’s why, it’s best to choose a time early in the morning to complete your posting and let LinkedIn take it up.

As per reports, 7:00 am is the best time to post on LinkedIn on Tuesday, while on a commute to work, if that makes the scenario convenient for you.

Wednesday:

12:00 pm

Just got off your back-to-back brainstorming sessions in the morning? You’re not the only one. Most companies say that Wednesday is their tightest day, packed with meetings. It all falls into place with LinkedIn also reflecting that most users come to social media to take a breather from work.

That’s why the best time to post on LinkedIn on Wednesday is 12:00 pm, when your ICP is likely to check what’s up just before they break for lunch. This isn’t just for entrepreneurs or C-class leadership roles. Even those wanting to grab the attention of recruiters can make the most of this minute to reach far and wide.

Thursday:

12:00 pm

Work tasks take up most of a Thursday, leaving post-noon sessions open for LinkedIn regulars to catch up. This is the best day to make the most of corporate stories that emotionally engage and educate. That’s why, the best time to post on LinkedIn on Thursday is 12:00 pm, just before you dive into the second half of the day.

CEOs, talk about your worst mistake, your best deal ever, your favorite mentor to date, and your secret recipe for sealing deals in 5 minutes. Post about your resilience. Talk about the future of FinTech. Make Thursdays thought-provoking.

Friday:

8:00 am

Fun Fridays start with people checking their LinkedIn feeds before their workdays start. Actually, Fridays are known to be great timestamps for clients to close those deals that have been on their radar for quite some time now.

Strange, but definitely strategic.

That’s why, the best time to post on LinkedIn on Friday is 8:00 am. It maximizes your chances of getting leads generated since your clients are probably out there looking for you. You can also utilize this time to send people connection requests because many people might be in the mood to focus on expanding their networks.

Disclaimer: The above time windows are purely based on data. However, the most important practice is to choose any time convenient for you and stick to it every time you post. You can choose to post at 10:00 am every single time, and as long as you prove to be active at that time on the platform, it is the best time to post on LinkedIn for you.

Should You Post On LinkedIn On Weekends?

Ideally, no.

LinkedIn on the weekends is lazy.

Posts reach fewer accounts, people don’t actively engage as much, and technical thought-inducing content dies soon.

Weekends must be reserved for slow, engaging, emotional, soft-launch stories. Rewinding from the stressful corporate week that just passed, employees might take their weekends easy. People usually look for no-brainer, non-educational content during these days.

That’s why a picture of your dog at the park might rank higher than a bulletin on why digital transformation is the way ahead.

You can post on weekends occasionally, but it’s best to keep it independent of your content strategy.

The best time to post on LinkedIn during the weekends can be considered from about 10:00 am to 11:30 am.

‍Disclaimer: It is worth mentioning again that these timings are the averaged-out data points. Ultimately what matters is whether you are consistent with whatever time you choose.

The Worst Times To Post On LinkedIn In 2024

Simply put, the worst times to post on LinkedIn are those when your ICP is most likely to ignore your activity.

The worst time to post is typically during non-business hours, like from 10 pm to 5 am (bedtime). In fact, data will show that any posting time beyond 8-9 pm should not be preferred since your post will remain on active feeds only till an hour after posting. This means that the lifetime of your post will decrease.

The lifetime of a LinkedIn post is the countdown to its expiry. After being published, engagement on a post stays active for about an hour. As time passes, the chances of the post topping on your connections’ feed lowers exponentially. By the 12th hour, your post is almost forgotten. This holds true for most content, except hiring posts, since they remain active through constant sharing from connection to connection.

That’s why, the worst times to post on LinkedIn to post are:

• After 10:00 pm
• Before 5:00 am
• Between 2:00 pm and 3:00 pm

Bonus: Top 3 LinkedIn Scheduling Tools

To maintain your posting consistency on LinkedIn, it’s best to take the help of an automated scheduling tool for publishing your posts. You can address the comments and requests at your own convenience any other time during the day.

Here are our top 3 choices:

1. Publer: With Publer, you don’t need to worry about missing the publication of your post at the time you have chosen. If you decide that 10:30 am is the best time to post on LinkedIn for you, put up your posts on Publer and set that time. Plus, it also helps you schedule the first comment on your LinkedIn post in advance.
   
   In fact at GrowedIn, Publer has proven to be the best scheduling and comment-originating tool that can also kickstart comments.

2. Buffer: Buffer is the simpler version of Publer in many senses. It is a basic, easy-to-use tool that helps you maintain your posting time, but doesn’t allow intiating engagement through the first comment.

3. Taplio: Taplio is a level ahead – it also lets you generate content for your posts through AI. However, if you really want your posts to make a difference in your marketing strategy, we suggest you have them written and not generated.

Conclusion

While there are best and worst times to post on LinkedIn in 2024, it is essential to remember that at the end of the day, consistency matters more than punctuality to the times mentioned above. Pick a time of the morning that suits your work schedule best and constantly show up on LinkedIn. That will make a huge difference in post visibility and reach of content. The “best” time to post on LinkedIn can only be a suggestion, not a rule. Experiment around to figure out what works best for you and your profile.

We partner with executives to help them leverage LinkedIn’s potential and build it as a channel for reputation-driven business growth. If you’d like to discuss LinkedIn branding for your profile, you can schedule a call with us.

Frequently Asked Questions

1. When to post on LinkedIn?

You should decide your LinkedIn posting time according to your niche and vision on the platform. Posting during early mornings or evenings (local time) will get you the best visibility.

2. What if I miss posting during the best time?

It’s okay if you miss posting exactly at the best times on a couple of days in a month. Overall, you should maintain consistent posting to make the most of your content strategy. If you don’t want to miss posting altogether, it is completely alright to post (once in a while) a few hours into the afternoon. After all, posting at any time is better than not posting at all.

3. Does deleting a post have any best time?

No, the best practice is to immediately take down a post that you find inappropriate, erroneous, misleading, or violating any of the LinkedIn guidelines. The less time it spends on the platform, the better.

4. Can I edit my content after posting?

If you wish to edit your content after posting, wait for the first 60 minutes. The first hour is considered to be the highest engagement window. Making any changes to your post during this time can affect its visibility.

5. Does using a tool affect my post?

No. Scheduling tools maintain posting consistency throughout your tenure on LinkedIn and can boost your visibility. The most important practice to maintain is your constant presence on the platform. You need not worry about using external tools to schedule your posts if manually ensuring at-the-dot posting gets challenging.

6. How strict is posting on time?

5 minutes here and there work, but ideally, you would want to hit the minute.

7. Why does the algorithm depend on people for the best time?

The algorithm is mostly run by repetitive data collection and analysis. Whenever most users are online and active, the algorithm also considers that time window to be the most active. At the end of the day, the algorithm only wants users to spend more time on the platform.

8. How can I ensure posting during the best time?

You can inculcate posting times during your routine. Set a reminder when you are on your morning commute to work. Make it a habit to post just before your first meeting of the day. Even better, try to schedule your posts if you know an upcoming networking event will occupy your best time windows.

The Power of a Well-Optimized LinkedIn Profile

In today's digital age, your LinkedIn profile serves as your professional identity in the virtual world. It's not just a digital resume; it's your opportunity to make a lasting impression on potential employers, clients, and collaborators. In this article, we'll explore the profound impact of a well-optimized LinkedIn profile and how it can transform your professional journey.

The First Impression Matters

Your LinkedIn profile is often the first thing people see when they search for your name online. A well-crafted profile summary, a professional photo, and a concise headline can grab attention and pique curiosity. Think of it as your digital handshake – the first impression that can open doors to countless opportunities.

{{Related}}

Connecting With Purpose

LinkedIn is, at its core, a professional networking platform. An optimized profile can help you connect with like-minded professionals, potential employers, or even clients. When your profile is complete and engaging, it becomes a magnet for meaningful connections that can lead to collaborations, job offers, or business ventures.

One of the most powerful aspects of a LinkedIn profile is the ability to showcase your skills and expertise. By highlighting your achievements, projects, endorsements, and recommendations, you can build credibility and trust with your audience. Use the experience and education sections to tell your professional story and demonstrate why you're the best at what you do.

Enhancing Visibility

Optimizing your LinkedIn profile also improves your visibility on the platform. Well-optimized profiles tend to rank higher in search results, making it easier for others to find you. Whether you're job hunting or looking for potential clients, a high-ranking profile increases your chances of being discovered.

Networking on Autopilot

An optimized LinkedIn profile doesn't just passively wait for connections – it actively engages with your network. Regular updates, posts, and interactions can keep your profile in the feeds of your connections, increasing your visibility and networking opportunities. It's like attending a networking event 24/7 without leaving your desk.

Your LinkedIn profile is a powerful tool in your professional toolkit. When optimized effectively, it can be the gateway to a world of opportunities. Take the time to craft a profile that not only showcases your skills but also tells your unique professional story. Whether you're aiming for career growth or business success, a well-optimized LinkedIn profile is an essential step towards achieving your goals. Invest in it, and watch how it transforms your professional journey.

Stay tuned for more insights on LinkedIn optimization and personal branding with GrowedIn.

40% of LinkedIn users interact with business pages every week. If you do not have a LinkedIn company page yet,  you are potentially missing out on a lot of relevant eyeballs, which could help strengthen your business’s reputation and awareness.

While you might feel that an optimized LinkedIn profile along with publishing regularly on the platform is enough, it is most certainly not. You might end up building an authoritative personal brand, but there’s more to it.

What if your audience that discovers you through your personal profile wants to know more about your company?

What if they want to check out your services?

What if they want to apply for a role you’re looking to fill?

Your personal LinkedIn profile is about you. You need a separate landing page solely for your business. Let us learn more about the benefits of creating your company page on LinkedIn.

Advantages of Creating a LinkedIn Company Page:

1. It acts as a trust engine.

It is 2024, and just having a website isn’t enough. Your prospective customers and candidates will do an exhaustive search across the internet to find anything and everything about your company. A LinkedIn business page helps you reiterate your brand’s mission, vision, and values. This, along with regular content publishing helps build trust and assures them that they are choosing a good solution partner.

2. It helps you rank higher and get more website traffic.

LinkedIn content is indexed by search engines. Regular updates on your company page can increase your visibility in search engine results, driving more organic traffic to your website. Please note that links from the LinkedIn company page to your website are usually no-follow links. This means they won’t directly boost your website's SEO ranking like do-follow backlinks do. However, they can still drive traffic to your site and increase your visibility, which is always a good thing!

3. It helps you generate relevant leads.

LinkedIn company pages also let you run highly targeted, objective-based ads on the platform. If you’d like to add more leads and fill in your pipeline, you can experiment with running a couple of campaigns for Conversion Ads & Lead Gen Forms to find out which one works better for you. Without a company page, you can only run Thought Leader Ads, which are not very useful and relevant for lead generation.

4. It helps you recruit the right talent.

Every week, about 61 million people actively look for a job on LinkedIn. It is one of the most preferred platforms for potential candidates to look for the right opportunity and for companies to attract the right talent. With your company page on LinkedIn, this process becomes extremely seamless and you can post a job in just a few clicks. 

Let us now look at the different types of company pages you can create on LinkedIn.

3 Different Types Of LinkedIn Company Pages

When you create a company page, you get to choose from the three options. Let us look at each of them separately.

1. Company:

A company page on LinkedIn is a typical business page for a company or organization of any size - small, medium, or large. It is designed to promote the company’s brand, share updates, and engage with followers, including customers, employees, and other stakeholders. 

Here’s an example of a good company page:

2. Showcase Page:

A showcase page on LinkedIn is a sub-page linked to a company page that allows businesses to highlight specific products, services, or initiatives. It is designed to create a dedicated space for marketing different aspects of a company, catering to different set of audiences. 

Here’s an example of a good showcase page:

3. Educational Institution:

An educational institution page on LinkedIn is a specialized page designed for schools, colleges, universities, and other educational organizations to build their presence on LinkedIn. 

Here’s an example of a good educational institution page:

‍

Let us now go through the step-by-step process of creating a business page on LinkedIn.

How to Create a Business Page on LinkedIn

Here’s a detailed step-by-step guide to help you create your LinkedIn company page:

Step 1: Sign In to LinkedIn (if you haven’t already)

Head over to LinkedIn.com and sign into the platform using your credentials. Please note that you need to have an existing LinkedIn account in order to create a business page.

Step 2: Head To “Create a Company Page” Button 

Click on the “For Business” icon (a grid) in the top right corner of your LinkedIn homepage. At the bottom of the dropdown menu, click on “Create a Company Page”.

Step 3: Choose the Type of Company Page

LinkedIn will present you with options for the types of pages you can create, including Company (small, medium, and large businesses), Showcase page, and Educational institution (schools and universities). Choose the one that is relevant to your organization.

‍Step 4: Fill In The Basic Company Details

• Name: Enter your company’s officially registered name or brand name.
• LinkedIn.com/company/*: Create a public URL for your LinkedIn company page. LinkedIn will inform you about the availability of your chosen URL. If you type “xyz”, your LinkedIn public URL will be LinkedIn.com/xyz.
• Website: Enter your company’s website URL.
• Industry: Start typing your industry name and select the most relevant option.
• Organization Size: Select the appropriate size of your company based on the number of employees.
• Organization Type: Select the type of company, such as public, private, nonprofit, etc.

Step 5: Add Your Logo and Tagline

• Logo: Upload a high-quality image of your company’s logo. The recommended size is 300 x 300 pixels.
• Tagline: Enter a brief tagline that summarizes your company’s mission or value proposition in 120 characters or less.

Please note that all images must be in PNG or JPEG format and should not exceed a maximum file size of 3MB.

Step 6: Review and Create Page

On the right-hand side, you will find a preview of the information you’ve entered. You can review the data here before you proceed. Once you are satisfied, mark the verification box to state that you have the authority to represent the company or school. Finally, click on the “Create Page” button.

Step 7: Complete Your LinkedIn Company Page

Now, you will be able to access the admin view of your LinkedIn company page. This is a dashboard where you can manage and make adjustments to your page.

Once you reach here in the final stage, you can fill in the following sections:

• About Us: Write a detailed description of your company in this section. It should expand on your tagline and include relevant keywords to increase discoverability. The character limit for this section is 2000 words, and LinkedIn lets you write and publish this in multiple languages.

• Location: It is a good idea to include at least one location for your company. This can be your company registered or HQ location. Remote companies who do not have a physical office can leave it empty. 

• Cover Image: Upload a cover image that represents your brand. Many brands choose a different format of their existing logo or latest marketing campaigns. Ensure that it matches your brand colors, font, and overall vibe. The recommended size is 1128 x 191 pixels.

You can also include a company telephone number, the year your company was founded, and add LinkedIn groups that you wish to display on your page.

Once you’ve gone through the steps above, your LinkedIn company page has been successfully created and is ready for sharing. Take some time to explore your page further and check if all fields are completed.

How To Manage Your LinkedIn Company Page?

Just creating a company page on LinkedIn isn’t enough. Once you have published the page, it is important to ensure that the company page remains active, engaging, and aligned with your business goals.

Add Relevant Members

The best way to make sure that your company page stays active is to assign the responsibility to some of your most trusted team members. You can add them as administrators to make sure that they have the necessary permission to post updates, respond to leads, and make necessary changes. 

Depending on their role and position at your company, there are different types of admins you can appoint to your page:

1. Super Admins: They have full access to all permissions, including adding and removing other admins.
2. Content Admins: They can modify the page's content and publish posts. They can also respond to incoming messages and look at the performance data.
3. Analysts: They can only review the page’s performance analytics and export data.

Monitor Your Analytics

What gets measured, gets improved. Regularly monitor LinkedIn page analytics to track key metrics such as unique views and impressions across different areas, including content and visitor analytics. You can use these analytics to evaluate the effectiveness of your content strategy and make data-driven decisions.

Encourage Your Colleagues To Set Up LinkedIn Accounts

Do you know what’s better than consistent activity on your LinkedIn company page? It is ensuring that in addition to posting on the company page, all your team members are active on LinkedIn and posting about the company while tagging them in your posts. This ensures that your prospective candidates have your company on top of mind and you’re able to stand out from the rest of the players in the market. If your team does not have an updated LinkedIn profile yet, this is the time to encourage them to do it while their most recent role links to your company page. 

Define Content Guidelines For Your Brand

When you start posting on your LinkedIn company page, it is important to maintain consistency in tone, writing style, and content type. Develop concise and clear guidelines to uphold quality across all posts and ensure alignment with your brand objectives and values.

Build Out A Social Media Calendar

The best way to ensure consistency on social media is to prepare a well-thought-out social media content calendar that is effortless to follow. Pages on LinkedIn that post weekly experience 5.6 times more follower growth. When you plan and schedule content well in advance, you will never miss a week of posting. It will also allow you to think of original ideas rather than create something random because you cannot miss posting. 

What To Post On Your LinkedIn Business Page?

Let us break this down into two subsections: 

1. Different ideas of content
2. Different formats of content

5 Types of Content Ideas for Your Company Page:

Company Updates

Keep your target audience informed about your business activities by sharing updates such as product launches, event announcements, and special offers, among other things. You can also share recent news articles, press releases, and media coverage featuring your company to generate interest and authenticity.

Case Studies

Case studies are a powerful way to show your product or service in action by demonstrating how you solved a problem for a customer. They are especially effective for B2B content marketing. By highlighting real-world examples of how you solved a particular problem for a customer, you can help your prospects understand the impact of your products or services.

Thought-Leadership Content

Sharing insightful and authoritative content can position your company as a leader in the industry and attract the right kind of eyeballs. This can include posting your analysis of recent trends and developments, offering perspectives on how they might impact the future and how-to guides.

Company Culture Posts

Nothing is more refreshing and human than showcasing your company culture, including how you treat your team and service your customers. This allows you to highlight your company’s mission, values and vision through posts that reflect your organizational ethos.

Featured Partners

You should repost content created for your brand and tag key partners, such as clients, collaborators, and sponsors. Sharing their content, especially when it includes testimonials and reviews, can build trust and credibility with your audience.

Now that you have a few content ideas in your head, let us dive into different post formats:

7 Different Types of Content Formats For Your LinkedIn Business Page

Text-Only Posts

When you want to share a personal story, experience or insight about a particular topic that requires a thoughtful explanation but not in length, then consider using text-only posts. The character limit for posts is 3000 characters. LinkedIn wants to keep users engaged on the platform so avoid using external links. It may impact the reach of your posts negatively.

Carousels

Carousels are best for sharing tips, short presentations or case study. Keep the presentation dimensions to 1080 x 1080 or 1920 x 1080 and save the document as a PDF. Try to design the presentation in a consistent format in terms of elements, fonts, and color scheme used.

Articles

Articles are the best for sharing thought leadership content. You can use it to write in-depth pieces of analysis that really go deep into a particular topic. Try to make it more digestible by breaking it down into sections, using headers and bullet points.

Occasions

If you want to share a milestone like an accomplishment and anniversaries, occasions can be your best bet. The celebration option allows you to make a short announcement in cases where an entire post might be irrelevant and lengthy.

Events

There are two types of events on LinkedIn:

1. In-person Events: They are organized offline at a physical venue and can be promoted on LinkedIn.
2. Online Events: They can be of three types:

Audio Events: These are real-time, audio-only conversations without video, screen sharing, or text chat. Audio events can go live directly on LinkedIn without third-party tools.
LinkedIn Live Events: These are streamed on LinkedIn with real-time comment interactions and a recording available on your page or profile. They require LinkedIn live access and a third-party streaming tool.
External Events: Hosted off LinkedIn but promoted on LinkedIn. Here, organizers must share an external link for attendees.

Native Videos

Native videos are great for case studies, explainer videos, and client testimonials. Please note that the maximum allowed video length is 10 minutes.

Polls

Polls are extremely useful to collect quick insights while also starting a discussion. You can use them more within groups rather than your wider public network to target a specific group of respondents.

7 Best Practices For Your LinkedIn Company Page

1. Complete Company Page Details:

Most business pages on LinkedIn are incomplete and have several sections missing, which makes it difficult for their target audience to discover them. Make sure that all fields on your LinkedIn company page are fully completed, especially your company name, website URL, company size, and a detailed “About Us” section.

2. Add Relevant Page Admins:

As mentioned in one of the previous sections, it is as important to keep a company page active and running as it is to create the page. Delegate posting to your social media team by adding them as admins to help manage the company page. Please note that to be added as an admin, one must follow the LinkedIn page. ‍

3. Post Consistently:

Once you have a team in place, ask them to maintain a social media calendar and regular posting schedule to keep your audience engaged. Consistency in frequency and timing of the posts helps build and retain followers. The best time to post on LinkedIn is when your target audience is most active and the best way to figure that out is to experiment with different posting times.

4. Engage With Your Audience:

Actively interact with your audience by replying to comments, addressing their questions, and joining discussions. Try maintaining an engagement routine by setting aside dedicated time for certain days in a week to browse your LinkedIn feed, identify relevant posts and leave thoughtful comments.

5. Customize Your Call-to-Action Button:

If you have a landing page or destination for your visitors that is different from your website, LinkedIn lets you customize the call-to-action button on your company page by selecting a suitable CTA from the dropdown menu. For example, if your primary service is online training sessions, consider customizing the call-to-action button as “Sign Up” or “Register” to direct traffic to your dedicated landing page.

6. Try LinkedIn Ads:

If you have a dedicated budget for performance marketing, you can use LinkedIn ads to reach a larger, targeted audience. Sponsored content, InMail, and display ads can help increase your company’s visibility. It can come very handy while running specific campaigns. However, if you do not want to run a full ad campaign, you can also boost a particular post as a quick, low-investment alternative. 

7. Include Images:

LinkedIn posts with images see twice as many comments. LinkedIn has also observed that custom image collages (featuring 3-4 images in a single post) perform extremely well for organizations. While visual content tends to perform better than text-only posts, you should still avoid posting irrelevant images that are not contextual to the topic of the post.

Conclusion

Creating a LinkedIn company page is not just about having a presence on another social media platform. It’s about positioning your business in a professional network that values expertise and growth, which ultimately opens a multitude of opportunities for your brand.

We work with executives and industry experts to help them build authority & thought leadership on LinkedIn. If you’d like to squeeze the most out of LinkedIn’s potential, feel free to schedule a call with us.

Frequently Asked Questions (FAQs)

1. What is the difference between a LinkedIn profile and a company page?

A personal LinkedIn profile represents the identity of an individual along with their story, education, professional experience, skills, etc. You can connect and network with other people through a personal profile. On the other hand, a LinkedIn company page represents a business or organization. It allows companies to share updates, post job openings, and engage with followers. It is the company’s brand presence on LinkedIn.

2. Is it free to create a LinkedIn business page?

There is no cost involved in creating the actual company page on LinkedIn and publishing content. 

3. How often should I publish on my LinkedIn company page?

It’s recommended to post on your LinkedIn company page at least once a week to maintain a consistent presence. Visitors shouldn’t be wondering about whether or not the company still operates. Ideally, you should aim for 2-3 posts per week to build and maintain an active and engaging following.

4. Is it compulsory to have a company page on LinkedIn?

No, it is not compulsory to have a company page on LinkedIn. However, having a company page is highly recommended for your brand to have better visibility, attract top-notch talent, and build thought leadership in your industry.

5. How do I know if my company page is getting views?

LinkedIn Analytics for company pages allows you to track various metrics, including page views, unique visitors, and engagement rates. You can access these analytics from the admin view of your company page.

6. Can you create a LinkedIn company page without a personal profile?

No, you cannot set up a business page on LinkedIn without a personal LinkedIn profile. You need to sign up on LinkedIn to build your own profile first in order to create and manage a company page.