#030 - LinkedIn Sales Navigator vs. LinkedIn Premium
Are you using LinkedIn for your sales efforts?
A basic LinkedIn account might not be enough. LinkedIn tools like Sales Navigator and LinkedIn Premium can significantly improve your lead generation, prospecting, and sales strategies.
Curious about how LinkedIn Sales Navigator and LinkedIn Premium work and which one you should get? Let's compare both and see how they can help you achieve better results.
LinkedIn Premium
LinkedIn Premium is a paid subscription service offering additional features and insights not available with a free account.
LinkedIn Premium has 4 tiers: Business, Career, Recruiter, and Sales Navigator. While each tier offers slightly different features and benefits, all paid subscribers gain access to:
1. InMails: Message anyone on LinkedIn, even if you’re not connected to them. This feature is useful for reaching out to individuals outside your immediate network.
2. Who’s Viewed Your Profile: See who has been viewing your profile, how often they visit, and how they found you.
3. Advanced Searches & Filters: Save up to three search filters for quick access to the right people.
LinkedIn Sales Navigator
LinkedIn Sales Navigator is a sales intelligence and lead management tool, ideal for sales professionals to find, connect with, and build relationships with potential customers. Key features include:
1. Lead Recommendations: Based on your profile and search criteria, Sales Navigator suggests leads, considering factors like companies, job titles, location, or group memberships.
2. InMail Messaging: Reach out to users outside your network with higher delivery rates and more message credits than the free version.
3. Connection Requests: Access tools to craft personalised connection requests, ensuring they don’t appear generic or spammy.
4. Sales Insights & News Feeds: Use the sales insights tool for market data, such as company size or industry trends. Stay updated with industry news to adjust your sales strategy accordingly.
Comparison
LinkedIn Sales Navigator is tailored for sales professionals aiming to find and connect with potential leads. It offers advanced search filters, lead recommendations, and InMail credits, along with weekly performance reports and profile views.
LinkedIn Premium is a broader subscription, including features such as:
- Viewing who has viewed your profile
- More InMail credits
- Access to exclusive content like articles, webinars, and eBooks
- Career coaching services and resume assistance

Conclusion
So, which subscription should you choose?
Both LinkedIn Sales Navigator and LinkedIn Premium offer great features for salespeople, but LinkedIn Sales Navigator stands out with its advanced search filters and lead recommendations. These features make it worth the price, especially when considering the InMail capabilities.
However, if your goal is to improve your visibility and credibility on LinkedIn, LinkedIn Premium could be a better fit.
Ultimately, the best choice depends on your business goals.