#040 - Running Low on LinkedIn Ideas? Here's a Quick Fix
Ever wonder, “What should I post on LinkedIn today?”
It's a common question, especially when you're trying to maintain a strong LinkedIn presence but find yourself short on time, resources, or fresh ideas.
The good news? You don’t always have to come up with something brand-new. One of the smartest strategies is to repurpose your existing content.
Repurposing your content every 2-3 months is a great move because:
• It expands your content’s reach. By sharing it multiple times in different formats, you can introduce it to new audiences.
• It helps you create more content without burning out. No need to constantly brainstorm new ideas.
• It maximizes your content’s value. You get more mileage out of each piece, ensuring your hard work continues to pay off.
I often repurpose my content for LinkedIn, and it works well. Have a look:



How to Repurpose Content the Right Way
While it’s occasionally okay to repost content as is, doing this too often might harm your digital reputation. Here’s a simple guide to help you repurpose content effectively:
1. Focus on Your Best Content
If you’ve been posting regularly, you probably have a backlog of content to choose from. Don’t try to repurpose everything—focus on the content that’s evergreen and popular.
• Evergreen status: Look for content that remains relevant over time. Posts about current events or trends might not be worth repurposing, but timeless advice or insights are.
• Popularity: Focus on posts that performed well in the past. If a piece of content gained traction once, it’s likely to do so again in a new format.
2. Adapt to Different Formats
Switch up how you present your ideas. If you originally shared an idea in a story format, try converting it into a listicle. Or, if it was a listicle, create a comparison using before-and-after formats. This keeps the content fresh and engaging.
3. Break It Down
Sometimes, your content is a collection of related ideas, like in a listicle or guide. Each of these ideas can be expanded into its own post. For example, if you’ve written a listicle with 10 tips for improving productivity, take one tip and create an entire post around it. This allows you to dive deeper and offer more value to your audience.
4. Update Old Posts with New Info
You might have a well-written post that hasn’t aged well. If the topic is still relevant, update the details to reflect the latest information, and share it again. A little polish can make an old post feel brand new.
5. Redeem Less Successful Content
It might seem counterintuitive to revisit underperforming content, but the issue may not be the content itself—it could have been the timing or context. Maybe it was posted at the wrong time or too soon after another post. If you have a post that didn’t get much traction, consider tweaking it—maybe change the hook, improve readability, or use a better image—and then share it again. You might be surprised at the results.
By repurposing your content, you can maintain a consistent LinkedIn presence at times even when fresh ideas are scarce. Plus, it’s a great way to make the most out of the content you’ve already created.