#051 - What to Share on Your LinkedIn Company Page
Think of LinkedIn as the world’s largest professional networking event, happening 24/7. Now imagine a booth at this event dedicated entirely to showcasing your brand—that’s your LinkedIn company page. With nearly 40% of LinkedIn users interacting with business pages each week, it’s a powerful tool to amplify your brand’s reputation and expand its reach.
If you already post on your personal profile, that’s a great start! But a LinkedIn company page offers unique advantages—it’s a dedicated space to showcase your brand, services, and company culture. Imagine the opportunities when your audience can easily learn about your services, explore open roles, and get a feel for your workplace values, all in one spot.
So, what should you post to keep your company page active and engaging?
Here are five content ideas to make your page stand out:
1. Company Updates
Announce product launches, events, special offers, or share any media coverage. These updates build interest and let followers know your business is active and thriving.

2. Case Studies/Testimonials
Show your audience the tangible difference your solutions make. By sharing real-world examples, you not only highlight your expertise but also build trust, illustrating how you've effectively resolved client challenges.

3. Thought Leadership
Share your perspective on industry trends, challenges, and future directions. This positions your brand as an industry leader and attracts a like-minded audience.

4. Company Culture
Share behind-the-scenes glimpses of your workplace, highlight team achievements, and reinforce your mission and values. Culture posts humanise your brand and help you connect on a personal level.

5. Partner Highlights
Recognise key partners, collaborators, and clients by resharing their content. Not only does this build goodwill, but it also demonstrates your brand’s network and credibility.

7 Best Practices for Your LinkedIn Company Page
1. Complete Your Page Details: Fill in every field, including your “About” section, website, and contact info. Fully completed pages rank better in searches, making your page easier to find.
2. Add Relevant Page Admins: Add team members as page admins to help manage posts, replies, and updates. This ensures continuity and lets you stay responsive to interactions.
3. Post Consistently: Create a social media calendar and stick to a posting schedule. Consistency builds an engaged follower base. Test posting times to learn when your audience is most active.
4. Engage with Your Audience: Regularly respond to comments, answer questions, and participate in discussions. This shows that you’re not just broadcasting; you’re building a community.
5. Optimise the Call-to-Action Button: LinkedIn lets you customise the CTA button on your company page. Tailor it to guide users toward the most relevant destination, whether that’s “Sign Up,” “Register,” or “Learn More.”
6. Use LinkedIn Ads: If you have an ad budget, LinkedIn offers targeted advertising options to expand your reach. You can sponsor content, use InMail, or run display ads. Even a small boost for a key post can bring in new followers.
7. Include Visual Content: Visuals attract more engagement. Use images thoughtfully to keep posts vibrant and informative. Remember, visuals should enhance the story, not distract from it.
By sharing the right content and engaging consistently, you can transform your LinkedIn page into a growth engine for your brand.
Creating engaging LinkedIn company pages is only part of the bigger picture. At GrowedIn, we’ve spent over three years refining processes and strategies that don’t just engage—they establish authority. Now, imagine having access to this very playbook, crafted to help aspiring ghostwriters build powerful LinkedIn brands for executives.
Something big is coming. Stay tuned!