#059 - Can Your Content Outlive the Trends?
Most LinkedIn posts rise and fall within days, gaining attention briefly before getting lost in the constant flow of updates. But what if your content could defy this pattern and remain impactful long after it’s posted?
That’s the power of evergreen content. Rooted in timeless principles and universal insights, evergreen posts tackle challenges that never go out of style, offer actionable solutions, and foster meaningful engagement. Here’s how you can master evergreen LinkedIn content—why it works, the types that deliver lasting value, and how to make it a part of your strategy:
1. Core Industry Insights
Timeless observations or clarifications about your industry, such as debunking myths, explaining key concepts, or identifying long-term trends.
Why It Works: It positions you as an industry expert who understands foundational truths, attracting both beginners seeking knowledge and seasoned professionals valuing your perspective.

2. Lessons from Mistakes and Wins
Personal or professional insights highlighting lessons learned from successes or failures.
Why It Works: Authenticity and relatability create a strong connection. People appreciate learning from your experience without facing the same risks themselves.

3. Templates and Playbooks
Pre-made structures or step-by-step guides your audience can apply directly, like post templates, email scripts, or planning frameworks.
Why It Works: Practical and time-saving, these tools are immediately useful and encourage repeat engagement with your content.

4. FAQs and Common Advice
Answers to frequently asked questions or guidance on challenges your audience regularly faces.
Why It Works: By addressing familiar pain points, you demonstrate understanding and reliability, building trust and engagement.

5. Thought-Provoking Perspectives
Challenging conventional wisdom or offering an unconventional take on popular opinions.
Why It Works: Provocative ideas encourage conversations and debate, positioning you as a thought leader who pushes boundaries.

6. Inspirational Stories
Narratives showcasing personal growth, overcoming challenges, or achieving success using timeless principles like resilience and adaptability.
Why It Works: Stories inspire and humanize professional experiences, creating an emotional connection that resonates with readers.

Next Steps
1. Audit Your Expertise: Identify universal insights or recurring challenges within your field.
2. Choose a Format: Start with one type of evergreen content that aligns with your expertise and audience needs.
3. Focus on Relevance: Ensure your content provides value beyond current trends, emphasizing timeless principles.
4. Engage Your Audience: Include a question or call to action to encourage interaction and discussion.
5. Evaluate and Adapt: Monitor performance to see what resonates, and refine your approach based on audience feedback.
By consistently applying these principles, you can create LinkedIn content that stands the test of time, solidifies your personal brand, and fosters meaningful connections.