#042 - LinkedIn Posts vs. Articles – Which Should You Choose?
On LinkedIn, you have two main options for sharing content: articles and posts. Both can help you build your brand, but there are important differences. Let’s break down what each format offers and how to use them to your advantage.
What Are LinkedIn Articles and Posts?
LinkedIn articles are long-form, blog-like pieces of up to 120,000 characters. They’re great for deep dives into topics and establishing yourself as a thought leader.

LinkedIn posts are shorter, with a 3,000-character limit. They’re more bite-sized, ideal for quick thoughts, updates, or engaging your audience on a day-to-day basis.

Pros of Writing LinkedIn Articles
1. Position Yourself as a Thought Leader
LinkedIn articles allow you to showcase in-depth knowledge, helping you build credibility. With many users seeking expert insights, writing articles positions you as a thought leader in your industry.
2. Show Up on Google
A major perk of LinkedIn articles is that Google indexes them. This means your articles can show up in search results and boost your visibility without needing a separate blog.
3. Detailed Analytics
LinkedIn offers robust article analytics, giving you a clearer understanding of your content’s readership and performance. Compared to Facebook or Twitter, LinkedIn provides better data on your article’s engagement.
Cons of Writing LinkedIn Articles
1. Less Immediate Reach
Articles don’t show up in newsfeeds as easily as posts do. You’ll need to publish a post directing people to your article to ensure it gets noticed.
2. Takes Time to Write
A great article takes time and effort to create, so you won’t be able to publish as frequently as with shorter posts.
3. Other Platforms May Perform Better
LinkedIn isn’t built for articles, so you may not get the same organic reach as on platforms like Medium.
Pros of Writing LinkedIn Posts
1. Quick and Easy to Create
LinkedIn posts are short, simple, and easy to write. You don’t need to spend hours crafting a post; many users gain huge traction from just text posts.
2. Shorter Feedback Loop
LinkedIn posts let you quickly see how your audience responds. It’s a great way to test ideas, gather feedback, or gauge interest.
3. Consistency is Easy
Posting daily tips or insights is much more manageable than writing full-length articles. It keeps you top-of-mind with your network without the time commitment.
Cons of LinkedIn Posts
The downside? LinkedIn posts have a character limit and may not have the lasting impact of an article.
What Should You Do?
Prioritise LinkedIn posts to engage your audience regularly. They’re quicker, easier, and keep you visible. Use articles for in-depth content or down the line as your audience grows. If you have a blog or newsletter, repurpose that content into LinkedIn articles to get more out of your efforts.
Bottom line: Don’t wait to start.
LinkedIn posts are a quicker, more effective way to connect with your audience.