#054 - How to Stop Sounding Like Everyone Else on LinkedIn
Let’s face it—most LinkedIn content sounds the same. Recycled advice. Predictable tips. Cookie-cutter success stories.
But you? You’re not here to blend in.
You’re here to stand out. To make an impact. To own your space.
And the way to do that? Build a Personal Monopoly.
What’s a Personal Monopoly?
It’s the unique combination of your skills, interests, and personality traits that no one else can replicate.
When you write on LinkedIn, you’re staking your claim on intellectual real estate.
“You want to be the only person that does what you do.”
The internet is crowded, but here’s the good news: the amount of knowledge out there is growing faster than people can make sense of it. You know things others want to learn. Your unique mix of experiences can make you the go-to person for a specific topic.
“But What If I’m Not Unique?”
You are. Even if it doesn’t feel like it yet.
Nobody wakes up with a fully formed Personal Monopoly. It’s a process—one that unfolds as you explore what excites you, write about it, and see what resonates with others.
How to Build Your Personal Monopoly
If you’re unsure where to start, don’t worry, you’re not alone. Crafting a Personal Monopoly is a journey. To make it easier, here’s a simple framework to get you moving.
Remember, this isn’t a rigid rulebook. It’s a starting point. Use it, tweak it, break it—just start.
The 3-Skill Framework
Your Personal Monopoly emerges at the intersection of three types of skills:
1. Core Skill (Your Expertise)
This is your bread and butter—the thing you’ve mastered.
→ Ask Yourself: What’s the one thing people associate with your name?
2. Secondary Skill (Your Edge)
A skill that complements and strengthens your core expertise.
→ Ask Yourself: What’s your “bonus skill” that makes you even more effective?
3. Soft Skill (Your Human Side)
The trait that makes your story relatable. It could be your ability to inspire, your knack for storytelling, or your resilience in tough times.
→ Ask Yourself: What’s the trait people admire most about you?
This gives you focus. By combining your expertise, your edge, and your human side, you’ll create content that’s both insightful and authentic.
Here’s How It Looks for Me

My Personal Monopoly sits at the intersection of:
1. Personal Branding
2. Entrepreneurship, Sales, Leadership and the 0-to-1 Growth Journey
3. Culture
There are plenty of people talking about personal branding. Fewer have successfully been through the 0-to-1 growth and are now scaling while sharing their learnings. And even fewer do all this while fostering a workplace culture people genuinely look forward to being part of.
This combination has helped me define a unique space for myself.
The more you lean into your Personal Monopoly, the faster you’ll build trust, authority, and influence.
So, take the first step. Start sharing what you know, what you’ve learned, and what you believe in.