#064 - Snapchat Founder Takes LinkedIn Seriously—You Should Too
At first glance, these two worlds couldn’t be more different. Yet even Evan Spiegel, the man behind Snapchat’s ephemeral approach to social media, is investing in his LinkedIn presence.

Why does that matter? Let’s explore what this could signify for you, your digital reputation, and the future of online networking.
1. Momentary vs. Evergreen
Snapchat popularized the idea that content can (and perhaps should) disappear. LinkedIn, by contrast, thrives on evergreen insights and conversation threads.
Why It Matters: Spiegel’s move from a “quick-updates” platform to an “evergreen” platform highlights the importance of having both short-lived and long-lived forms of communication in your personal brand strategy. Real-time interactions are excellent for quick engagement, but well-crafted, durable content helps you build an enduring professional legacy. Savvy professionals are tapping into both.
2. The Rise of the “Executive Brand”
Once upon a time, content creation was mostly about beauty, fashion, or travel. Today, a growing number of founders and CEOs are joining LinkedIn to share insights about their industries and leadership styles.
Why It Matters: By sharing forward-thinking ideas and behind-the-scenes looks at their work, these leaders can influence entire industries and draw in top talent. Snapchat’s founder turning to a platform known for thoughtful, in-depth conversation is proof that even the top innovators understand the value of building a dedicated community around their expertise.
3. Beyond Networking
Sure, LinkedIn is great for landing a job, but for entrepreneurs (and their teams), it’s also a hunting ground for:
i. Top-Tier Talent: Founders keep an eye out for programmers, designers, and creative thinkers who may not be hanging out on other social channels.
ii. Strategic Partnerships: Corporations, NGOs, universities—LinkedIn pulls a wide professional demographic. By sharing thoughtful content, executives open doors for cross-industry alliances.
Even if you’re not actively hiring, remember that LinkedIn can help you cultivate a pipeline of opportunities—including relationships with potential business partners, mentors, or even future customers.
What We Can Learn from the Snapchat CEO
If you’re inspired by this unexpected twist, here’s how to bring fresh energy into your own LinkedIn presence:
1. Inject Surprise
Share a piece of content that goes against what people expect from you. For example, if you’re a tech founder, open up about a behind-the-scenes mistake you made and what you learned from it.
2. Build Bridges
Partner with someone in a completely different industry. This kind of crossover can lead to new perspectives and creative insights you wouldn’t find in your usual circle.
3. Write Documenting-Style Posts
Experiment with short, “in-the-moment” text posts. A quick snapshot of your progress or a real-time reflection on a recent challenge can spark engaging conversations.
4. Prioritize Meaningful Dialogue
Go beyond simple “likes” and “thanks.” Ask follow-up questions, share thoughtful feedback, and encourage your network to chime in.
Final Thoughts
If the founder of a famously momentary social app finds value in LinkedIn, it’s clear that the lines between “playful consumer platform” and “serious professional network” are blurring. In the modern digital ecosystem, the savviest individuals are those who can master both fleeting engagement and lasting influence.
Take it from Snapchat’s founder: LinkedIn is where people go to verify your thought leadership.When you hear Snapchat, you probably think of disappearing Snaps, AR filters, and a younger crowd. When you hear LinkedIn, you might picture résumés, job recruiters, and corporate updates.