#061 - Is AI the Future of Personal Branding… or Its Biggest Threat?
If your LinkedIn content, personal newsletters, or blogs were written by AI, would it still feel personal?
After all, personal branding is personal. But in a world where AI can write faster and smarter than most humans, is it possible to use these tools without losing authenticity? Some argue it’s impersonal, robotic, and… well, fake.
Today, we’re diving into common worries about AI in personal branding—and sharing fresh perspectives on why they might not be as scary as they seem.
1. “But won’t AI make me sound less like me?”
A Different Take: AI is just a tool. It helps with structure and editing, but the real value—your stories, tone, and unique point of view—still comes from you.
Pro Tip: Let AI handle the tedious tasks (like organizing ideas), but keep the personal touches, like anecdotes and humor, uniquely yours.
2. “What if my audience feels a bit cheated?”
A Different Take: Trust comes from delivering value, not the tools you use. If your insights are genuine and impactful, your audience will care more about what they gain than how it’s created.
Pro Tip: Share your process. Show raw ideas or behind-the-scenes snippets to highlight that AI is a tool you use to enhance—not replace—your authenticity.
3. “Will I rely on AI too much?”
A Different Take: Think of AI like a GPS. It helps you get where you’re going faster, but you still decide the destination. Use AI for brainstorming or drafting, but keep creating content that feels raw and real.
Pro Tip: Balance is key. Mix AI-assisted posts with spontaneous, off-the-cuff ideas to keep it fresh and authentic.
4. “Can AI ever connect emotionally?”
A Different Take: Emotional connection comes from you. AI can organize ideas, but it’s your stories—your wins, struggles, and insights—that create a genuine connection with your audience.
Pro Tip: Use AI for structure, then layer in your personality, emotions, and those “aha” moments only you can deliver.
5. “Will people think I don’t know my stuff?”
A Different Take: Being an expert doesn’t mean doing everything by hand. It means knowing what’s worth your time and energy—and where a tool can help you be more impactful.
Pro Tip: Highlight how AI allows you to focus on big ideas and strategy, showcasing leadership instead of getting stuck in the details.
6. “What if everyone’s using AI, and we all sound the same?”
A Different Take: It’s all about how you use it. AI is like a paintbrush—it’s your creativity that makes the final product unique.
Pro Tip: Infuse your content with your personal style, humor, and insights to make it unmistakably yours.
AI isn’t here to take over your voice—it’s here to amplify it. The secret? Be intentional. Use AI where it makes sense, but keep the heart of your brand personal and true to you.
So, where do you stand on AI in personal branding?