#031 - The Art of Engagement
Your favourite creator posts on LinkedIn.
You leave a genuine comment sharing your thoughts on the topic.
What happens next? By engaging genuinely, you increase the chances of getting a response.
This back-and-forth dialogue helps them get to know you better and makes them more likely to interact with your posts or accept your connection requests in the future.
Why LinkedIn Comments Matter
Comments on LinkedIn have a broader reach compared to other social media platforms. When you comment on someone’s post, it not only reaches the creator but also:
1. Your entire network
2. The creator's network if they respond
This means your comment can be seen by all your contacts, regardless of their connection to the post creator.
Why does this matter? This dynamic significantly boosts the visibility of the discussion to extended networks. Each new comment added expands the conversation's exposure to your network, further amplifying the reach and impact of your original comment.
How to Ensure Your Comments Always Get a Response
1. Summarize: Briefly outline the main points to show you've understood the context.

2. Ask a question: Encourage further discussion by posing a thoughtful query.

3. Write something funny: Inject humour tastefully to lighten the conversation.

4. Disagree: Politely express a differing viewpoint to stimulate healthy debate.

5. Appreciate: Acknowledge specific aspects you found valuable or insightful.

6. Add to the content: Offer additional information or perspectives to enrich the discussion.

7. Share your version: Contribute your personal experiences or interpretations for broader insights.

LinkedIn Commenting Etiquette 101
Before you comment, make sure to:
i) Read Thoroughly: Read the entire post or article to understand the context and avoid misinterpretations.
ii) Be Genuine: Skip generic comments like "Great post!" and share what specifically resonated with you.
iii) Provide Value: Add information or insights that might benefit the author and other readers.
iv) Disagree Respectfully: Keep your comments respectful, constructive, and relevant.
v) Keep It Concise: Be thorough but succinct. Aim for brevity and clarity.
vi) Engage with Replies: Respond if someone replies to your comment to foster a healthy discussion and build connections.
vii) Be Subtle with Self-Promotion: Share industry insights that are relevant without being too sales-oriented
Have you ever noticed how some LinkedIn users always get noticed, build meaningful connections, and spark lively conversations, while others don’t get much traction even with regular posts? The difference is mastering the art of LinkedIn commenting.
Commenting on relevant posts is a great way to build relationships, increase visibility, and attract more clients. It helps the algorithm understand what content you want to see in your feed.
Do you actively engage on LinkedIn?