#045 - Crack the LinkedIn Algorithm
The LinkedIn algorithm is powered by people.
The more you engage with specific profiles, the more likely they are to show up on your feed. Your interactions determine what and who appears in your daily scroll. The algorithm prioritises content based on how often you interact with it. So, the more you engage with a certain type of content, the more LinkedIn will think that's what you want to see.
Your network also plays a huge role in shaping your feed. The algorithm doesn’t just look at individual profiles—it takes into account your entire network's activity. Posts have a limited window of visibility, typically around 18-24 hours. After that, engagement slows down, reflecting how quickly the algorithm responds to people's real-time interactions.
Building a Routine Helps
If you regularly engage at the same time each day—whether by posting, commenting, or messaging—the algorithm learns to favour you during that window. It adapts to your habits, rewarding consistent activity with more visibility.
Early Engagement Boosts Reach
When you post, LinkedIn watches closely during the first few hours. If your content gets a lot of engagement right away, the algorithm pushes it out to more people. But if engagement is low, your post’s reach diminishes. The algorithm is, in essence, a reflection of how people react to your content.
The Ripple Effect of Engagement
And here’s where the ripple effect comes in: when someone engages with your post, it’s shared with their network, amplifying your reach through their connections. This creates a chain reaction, making engagement the ultimate driver of success on the platform.

Ultimately, LinkedIn’s algorithm is people-centric. To leverage it effectively, you either need a strong network outside of LinkedIn (that can support you on LinkedIn) or work towards building one on the platform itself.
How to Ride the LinkedIn Algorithm:
If you want to thrive on LinkedIn, you need to consistently build and actively engage with a strong network. Here are some key strategies to help you ride the wave:
1. Be consistent: Post, comment, and network regularly. The more consistent your activity, the more favourably the algorithm will treat you.
2. Engage right after posting: Stick around for at least 60 minutes after sharing content. This is when the algorithm is most active in promoting your post.
3. Post at the right times: Post when your Ideal Customer Profile (ICP) is most likely online, typically between 8:00 and 12:00 in the morning. Avoid posting late at night when your audience is asleep, as you’ll miss out on that crucial engagement window.
4. Engage with other creators: Leave thoughtful comments on posts from established creators in your field, especially within the first 60 minutes of their post. Being one of the first to engage increases your own visibility.
In the end, LinkedIn success boils down to one thing: engagement. The more you show up and connect with others, the more the algorithm will work in your favour. The trick is to engage with purpose—so go ahead, dive in, and make the most of it!