#039 - Your Employer Branding Speaks Before You Do
In the last 3-4 weeks, I've spoken to at least 50 potential candidates, and many of them shared similar thoughts:
"I really like the culture at your company."
"I love that everyone enjoys working at GrowedIn."
"It's great to see there's complete autonomy and no micromanagement."
But how do they know all this before even stepping in the door?
The short answer: Employer Branding
These days, job seekers don’t just look at the job description and pay. They’re interested in a company’s brand—75% of job seekers consider an employer's brand before applying. While having a big name helps, what truly matters is the reputation behind it.
Do you value work-life balance? Are you fair in business? This is where employer branding plays a crucial role.
Potential hires check LinkedIn to learn more about a company’s image, so the impact of LinkedIn marketing can’t be overstated. When candidates mention liking our culture or appreciating the autonomy at GrowedIn, it tells me that our employer branding is resonating.
So, how do we build an effective employer brand?
While we’re always experimenting, there are two key practices we've consistently followed for the past year, and you might find them useful too:
1. Have your CEO speak about the company
The CEO is often seen as the face of a company. When a CEO talks about the company and its values, it can boost team morale, increase engagement, shape decisions, and even improve retention rates. An inspiring leader can attract both talent and customers.
From Bill Gates at Microsoft to Aadit Palicha at Zepto, CEOs and founders often use their personal profiles to share updates about their companies.

Since most employees don’t interact with the CEO daily, LinkedIn provides a crucial platform for sharing high-level updates. Posts from the CEO can remind team members of the bigger picture and what they’re all working towards. That’s why I make it a point to share what we’re up to at GrowedIn.
I’ve made it a habit to jot down ideas, lessons, and opinions throughout the week, then expand on them on a scheduled day. This practice has been key in strengthening both my personal brand and GrowedIn's employer brand over the years.

2. Turn employees into brand advocates
Your employees are your best brand advocates. They know your company and products better than anyone else. When employees are happy, they naturally become brand advocates.
I’m fortunate that the team at GrowedIn has always been open to sharing their experiences and the projects we're working on through LinkedIn.



The best way to turn your employees into brand advocates is by creating a positive work environment. Recognise that your employees have lives outside of work, encourage open communication, and provide opportunities for growth and they won’t shy away from spreading their word through their platform.
With the spotlight on toxic workplaces in recent years, employer branding has never been more important.
LinkedIn is a powerful tool that showcases your company as a great place to work. But it’s more than just that—it’s an opportunity to strengthen relationships with your current team, business partners, and future hires.