#058 - 12 Timeless Principles to Build Thought Leadership Through Writing
12 Timeless Principles to Build Thought Leadership Through Writing
(Don’t Miss #11)
1. Anchor Every Post to a Larger Vision
Executives aren’t just looking for information; they want actionable insights connected to long-term trends. Tie your insights to the broader picture of industry evolution or challenges your audience faces, positioning yourself as a strategic thinker.
2. Document Ideas Regularly
Keep a running list of ideas inspired by your daily work, conversations, and industry trends. Use tools like a digital notepad or voice memos to capture thoughts, ensuring a steady stream of content topics.
3. Leverage Contrarian Insights
Stand out by challenging common assumptions. For example, instead of reiterating “AI is the future,” delve into its under-discussed limitations or ethical concerns, paired with solutions. This demonstrates depth and originality.
4. Use Stories to Make Data Relatable
Combine data with real-world anecdotes. A case study from your experience as an executive can be far more compelling than raw statistics alone. This helps bridge the gap between theory and application.
5. Go Deep, Not Wide
Avoid vague statements like “Leadership is important.” Instead, share concrete advice, such as, “Start every team meeting by identifying one blocker and clearing it immediately—it shows actionable leadership.”
6. Write as If You’re Speaking to One Person
A conversational tone resonates. Picture your ideal audience—another executive—and write directly to them. Use examples from their world to make your advice relevant and actionable.
7. Inject Authority Without Boasting
Subtly demonstrate your expertise by referencing your experience. Instead of saying, “I’m an expert,” say, “When leading a $50M product launch, I learned...”
8. End Every Post With a Takeaway
Your content should always leave the reader with something to ponder or act upon. End with a question, a challenge, or a step-by-step guide they can implement immediately.
9. Align Content with Organizational Goals
If you're representing a company, ensure your writing subtly reinforces your organization’s vision. For example, a post on “scalable growth” can reflect your company’s expertise without overt promotion.
10. Write for Aspiring and Established Peers
Balance your tone to appeal to both experienced executives and those on their way up. This widens your reach while still maintaining relevance for a core leadership audience.
11. Create Evergreen Content with a Timeless Appeal
Mix trend-based posts with content that will remain relevant over years. For example, “The Three Traits of Effective Leadership” can consistently draw readers seeking foundational insights.
12. Highlight the Human Side of Leadership
Share moments of vulnerability, such as navigating a tough decision or mentoring a struggling team member. These stories make your insights relatable and demonstrate emotional intelligence.